How can I use social media with my online registration?

The power of social media is a great way to increase your event’s participation.  So many race directors feel overwhelmed with keeping up with their event accounts on Facebook, Twitter, Instagram, Pinterest and more!  While having your event brand on accounts for these outlets is vital to growing your event and getting information to your participants, you’ll also want to encourage your participants to share your event on their own personal accounts.

The average Facebook user has about 340 friends, and the average number of followers on Twitter is about 210.  If your event has 300 participants and 50% of them share the excitement of registering for your event, that has the potential for over 80,000 extra sets of eyes on your event!  How can you create this buzz and encourage your participants to share your event?

Get them right after they register.  It’s easy to set up and customize your IYR registration receipt page and email.  Simply go to REGISTRATION then RECEIPT/EMAIL SETTINGS in your event’s admin tool:

receipt

Whatever you put in the CUSTOM HTML box will be shown to any registered participant on the confirmation page as well as in their confirmation email.  This is the perfect place to put any important information you need your participants to know about packet pickup or race day (parking, post race party info, awards, etc).  It’s also a great place to encourage users to share your event on Facebook!  We’ve created two buttons you can use here:

(Just RIGHT CLICK each button and click COPY IMAGE and then paste it into your custom HTML box).

copy_image.jpgNext, you’ll need to create the “share links” that will share your event details page on ITS YOUR RACE. We recommend using this tool:

http://www.sharelinkgenerator.com/

The Facebook link is easy.  Just COPY and PASTE your custom IYR event URL into the link creator.  For Twitter, put in a suggested tweet along with your custom URL.  Remember that Twitter has a 140-character limit.  You can see our example below:

fb_twitter_share.jpg
Once your links are created COPY the URL only section for Facebook, go back to ITS YOUR RACE and highlight the FACEBOOK BUTTON then click the HYPERLINK MANAGER BUTTON:

hyperlink.jpg

Paste in your URL from the Share Link Generator and do the same thing for the Twitter button.

When your participants register, their confirmation page will look like this:

share

The SHARE buttons stand out, and your participants will be excited to invite their friends and followers to join!

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