Setting Up Fundraising for Your Event

Tar Heel 10 Miler 2015-7-ZF-9988-48892-1-001-003

Philanthropy has become a “hot buzz word” in the racing industry.  Athletes, both young and old want to better themselves through racing, and many of them want to achieve more than that.  Individual fundraising gives athletes extra motivation during their journey to race day.

ITS YOUR RACE has always allowed events using the platform for online registration to set up CHARITIES .  This allows all registrants (and even non-registrants) to simply put in a donation for your charity during the registration process.   Now, you can take that one step further and enable FUNDRAISING.  This feature reaches out to athletes that have registered and asks them not only to donate to the charity, but to create an individual fundraising page, set a goal and enlist others to donate.

To enable this feature, first, you must have online registration enabled and a payment type set up (check or direct deposit).  ITS YOUR RACE will pay all donations out to that entity and it will be the event’s responsibility to pay out their charity.  We provide detailed donation reports so the event can reconcile all donations owed.

Go to the FUNDRAISING menu item in the admin tool.

Fill out the settings:

  1. Title: What do you want to call your event’s fundraising campaign? (eg. The Myrtle Beach Run for Breast Cancer 5K Fundraising”
  2. Enable fundraising should be set to YES if you are ready to turn it on
  3. Goal: how much do you want all of your participants to raise for this event? We keep track of your progress and goal through a meter on your event’s fundraising page.  You should set a realistic goal given the size of your event to encourage participants to set realistic goals for their personal efforts.
  4. Allow Contributors to Pay Processing Fees: (ITS YOUR RACE charges a flat rate of 6% plus $0.30 for all charitable donations made through the fundraising or donation platform. If you select “YES” for this setting, a donor will be given the option to add the fee to their donation, or exclude the fee from their donation.  If you select NO for this setting, the fees will automatically be deducted from all donation amounts)
  5. This is probably the most important part of the fundraising page.  Tell people why they should become individual fundraisers and exactly what or who the charity that benefits from the fundraising helps.  Tell them about the various awards that are given to the top fundraisers.  You can copy and paste photos from your charity’s website here.
  6. Award Levels: You can encourage your fundraising efforts by having different awards and levels. For example, a free entry to next year’s race (or a refund for this year’s race) if they raise $250.  A free tech shirt if they raise $400.  And so on.

Charities – in order for fundraising to be turned on, you must add at least one charity for the fundraising efforts to benefit. After you’ve filled in all of the fundraising settings, select the CHARITIES menu item and click the link to ADD A NEW CHARITY.  Fill out the information for your charity.  Again, the full description is very important because it tells the story on why people should donate to this particular charity.  Add images and tell the story as best as possible.

Here is an example of a fundraising campaign:


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